I looked at 35 years of data to see how Australians vote. Here’s what it tells us about the next election

In the 2022 federal election, two demographics were key^[1] to the final outcome: women and young people.

With another election fast approaching, will they swing the result again?

To answer this question, I turned to the Australian Election Study (AES)^[2] data spanning the period from 1987 to 2022, to investigate how different demographics have voted over time.

I found that, generally, Australian women and young people tend to favour left-of-centre parties.

However, specific election issues can have a substantial impact, making the political context of each election crucial. So what can we expect this time around?

Leaning to the left

Last year highlighted a growing gulf in political leanings^[3] between the sexes worldwide.

Young women are increasingly progressive. Young men – particularly Gen Z (born after 1994) – are leaning more conservative in many countries, including the United States, China, South Korea and Germany.

My analysis^[4] of the Australian data mirrors global trends, but with a twist.

Young Australian women are moving sharply to the left. But unlike in many other countries, young Australian men are also shifting left, just at a slower pace.

Australia’s leftward^[5] move across generations is reflected in both self-placement on a left-right ideological scale, and in the vote in federal elections.

In the 2022 Australian election, the Coalition received its lowest-ever share of the women’s vote at just 32%^[6].

Only 24.3%^[7] of Millennials (21.9% of men and 25.7% of women) voted for the Coalition in 2022.

These are the lowest levels of support for either major party among younger people in the history of the survey.

Among Gen Z, a slightly higher proportion of 24.6%^[8] voted for the Coalition (34.0% of men and 19.8% of women).

What’s driving this?

In theory, women’s leftward shift is driven by several factors. These include higher education levels, greater participation in professional work, and exposure to feminist values. Despite Australia’s post-industrial, egalitarian image, persistent gendered inequalities and discrimination also play a role.

Meanwhile, young men’s move to the left can be attributed to progressive and egalitarian socialisation. Plus, unlike in other countries, Australia lacks Donald Trump-like figures who could mobilise anti-feminist or hardline conservative sentiments. This limits the expression of such views at an aggregate level.

This leftward shift is, in part, a generational effect – or at least a reflection of the times.

The generational angle is crucial, as the 2025 federal election will be the first in which Millennials and Gen Z together will outnumber Baby Boomers as the dominant voting bloc^[10] in Australia.

This shift should shape how political parties campaign, whom they target, and which issues take centre stage.

Policies are voter priorities

My analysis highlights another important angle. Over the study period, voting decisions have increasingly been driven by policy issues, with 48% of Australians citing them as the primary factor. This is followed by party affiliation (29%), party leaders (14%) and local candidates (9%).

In 2022, 54% of voters reported policy issues as the main factor influencing their choice.

Across election years, I identified the most prominent and recurrent election issues that voters identified as influential. I added these issues to my model to see how people who care about these issues lean (left-right) and whether men and women differ in their political leanings (progressive-conservative). I also considered other factors known to impact voting, including:

• sociodemographic factors (education, marital status, social class, home ownership and rural/urban residency)

• familial socialisation (what their parents’ political preferences were)

• social network factors (whether they’re religious or a member of a union)

• electoral context (what each respondent said were the most important voting issues)

Overall, women tend to be slightly more left-leaning on policy issues than men, and while this difference is statistically significant, it is small and the general trend holds across both sexes.

Compared with Boomers, each successive generation is more likely to vote for a left party. Gen Z is the most left-leaning (though their smaller sample size warrants some caution in interpretation).

So who votes for whom?

Unsurprisingly, people vote according to who they think will best address the policy areas they care about most.

Those prioritising interest rates, taxation or economic management favour right-wing parties. Voters most concerned with health, Medicare and climate change are more likely to vote for the left.

Education, class and social networks matter, too. Highly educated, working-class, non-religious and union-affiliated voters tend to support left parties. So, too, do those raised in left-leaning households.

While the size of these effects varies slightly between men and women, the overall direction remains the same.

How might this play out in 2025?

The thing about election issues is that they are highly time-sensitive. Take the GST: it was one of the defining issues of the 1998 election, yet was largely irrelevant after 2004.

In recent years, left-leaning issues^[11] — the environment, health and Medicare — were more likely to be front-of-mind when Australians all of ages headed to the polls. This gives Labor and the Greens an issue-owner advantage.

Cost of living^[12] (spanning day-to-day expenses, interest rates and housing affordability) has now become the defining issue of this election cycle. At first thought, among the two major parties, the Coalition is traditionally seen as a better economic manager^[13].

However, my analysis^[14] from 2022 election data shows that, compared with the 2019 election, fewer people considered the Coalition the best manager of the economy among those who considered it the most important election issue.

Further, for the first time in the past five elections, a majority of the voters perceived Labor as more aligned with their own views on immigration, refugees and asylum seekers. These issues, historically seen as Coalition strongholds, are also likely to be key this time around^[15].

For the Coalition, this is bad news. But for Labor, the challenge is twofold: retaining younger, progressive voters while addressing broader economic anxieties.

With growing voter volatility and a diminished^[16] sense of party loyalty, neither major party can rely on a stable base.

Australians are increasingly willing to shift allegiances, including to the increasing supply of independent alternatives^[17]. Both Prime Minister Anthony Albanese and Opposition Leader Peter Dutton will have to convince voters they have the best solutions for the key issues.

References

1. ^{^} were key (theconversation.com)
2. ^{^} Australian Election Study (AES) (australianelectionstudy.org)
3. ^{^} gulf in political leanings (www.ft.com)
4. ^{^} analysis (theconversation.com)
5. ^{^} leftward (www.cis.org.au)
6. ^{^} just 32% (theconversation.com)
7. ^{^} 24.3% (theconversation.com)
8. ^{^} 24.6% (theconversation.com)
9. ^{^} Jono Searle/AAP (photos.aap.com.au)
10. ^{^} dominant voting bloc (www.abc.net.au)
11. ^{^} left-leaning issues (www.bca.com.au)
12. ^{^} Cost of living (www.abc.net.au)
13. ^{^} better economic manager (www.smh.com.au)
14. ^{^} analysis (www.theguardian.com)
15. ^{^} this time around (www.roymorgan.com)
16. ^{^} diminished (australianelectionstudy.org)
17. ^{^} alternatives (australiainstitute.org.au)