The 'yes' campaign is generating the most media and social media content. Yet, it continues to trail in the polls
- Written by Andrea Carson, Professor of Political Communication, Department of Politics, Media and Philosophy, La Trobe University
With almost a third of votes cast already in postal and pre-poll voting for the Voice to Parliament referendum, the “yes” campaign is ramping up its advertising and media efforts. Both campaigns are in the home straight ahead of Saturday’s crucial ballot.
Recent polls indicate that in the closing weeks of the campaign, support for...