What's in a name? Quite a lot if it's prosecco, parmesan or mozzarella
- Written by Steven Greenland, Professor in Marketing, Charles Darwin University
Shutterstock
Prosecco might evoke warm summer evenings while prosciutto conjures scenes of generous platters at a casual weekend lunch. But would “sparkling wine” or “thinly sliced ham” have the same impact?
Australian producers would argue they wouldn’t and are fighting a push by the European Union to stop them from...
Read more: What's in a name? Quite a lot if it's prosecco, parmesan or mozzarella